How many times have you had a senior comment "This is the first time I've checked a book out of the library!" I hear this far more often than I'd like. While our students read, they're far more likely to just buy what they want at Borders than check a book out of the library.
Part of that is because my fiction collection leaves a lot to be desired. I'm working on it. But it's also because I don't have much display room. For some ideas on how to display books digitally, check out this post from Joyce Valenza. I found some great ideas for rotating digital displays on the library website. Can't wait to try them out.