I saw this on LM_Net today. I've blogged before about the coolness of iBooks Author. Here's a great library use: Use it to create your summer reading lists, like this great example from the librarians at South Orange and Maplewood, NJ.
You can embed booktrailer videos, Goodreads widgets, etc. then host it on Bookry, avoiding the "my kids don't have an iPad" dilemma.